150 years of workforce development, before anyone had a name for it
Workforce Voices: a conversation with Lance Chaney Braun Brush Company has been building skilled tradespeople on Long Island for a century and a half. Lance Cheney didn’t invent the model. He inherited it, refined it, and keeps it running. There’s a team member at Braun Brush Company who came from warehouse logistics. No background in manufacturing, no engineering degree, and no experience making brushes. […]
Your future in sight brand strategy: Why workforce marketing has to catch up to today’s learner
The old way of promoting workforce programs doesn’t work anymore. Generic email campaigns, scheduled information sessions, and one-size-fits all messages are no longer enough to get an adult to say, “Yep, this is my future training program.” The market has changed so much since 2021. And even more so since 2024. Today’s learners expect more, employer partners demand more, […]
The power of the finish line: How future-focused storytelling fuels student retention
When we talk about retention in workforce development, we naturally start with support services: childcare, case management, flexible schedules, and bus passes. These investments matter deeply and form the foundation of successful programs. But there’s another element that can significantly strengthen retention efforts, and it’s one that many programs haven’t fully explored. That is students often thrive when they can clearly envision their […]
The untapped revenue stream hiding in plain sight: Why Credit for Prior Learning is your program’s fastest path to growth
The experienced medical assistant scrolls through your nursing program requirements and closes her laptop. The IT manager with 15 years of experience looks at your cybersecurity program prerequisites and decides to wait until next year. The manufacturing supervisor interested in your operations management degree sees the list of foundational courses and thinks, “Why should I […]