Built for this sector.
Led by people who’ve lived it

Growing a workforce and adult learning program requires two things most organizations can’t find in one place: the strategic rigor of a senior consulting firm and the fluency of someone who’s actually run these programs. BOUNCE was built to bring them together.

Our founding team leads every engagement

No junior teams or account managers. No loss of context between strategy and execution. When you bring BOUNCE in, you get focused, senior-level thinking from our founders, applied to your growth challenges.

Ada Rosales,
Founder & CEO

Bringing nearly two decades of experience across agency and client-side marketing, including Y&R and Citi, Ada leads strategy at BOUNCEShe’s precise, long-range in her thinking, and focused on outcomes that hold up. When she commits to a direction, she can explain exactly why. When she pushes back, it’s worth listening.

George Rosales,
Managing Partner

Before joining BOUNCE, George spent more than 15 years building and running adult workforce and continuing education programs inside public and private institutions. He brings rare inside knowledge and asks questions others don’t think to ask. Clients and partners describe him as sharp, energizing, and warmly collaborative.

Senior support at every stage.

Ada and George are backed by a trusted network of senior specialists with deep roots in workforce development, adult learning, and strategic communications. Since 2019, they’ve partnered with BOUNCE as experts in these areas and move fast because they know our standards and how we operate.

Minority- and Women-owned. Certified by NYS and NYC.

BOUNCE is MWBE-certified with New York State and New York City. For public institutions navigating procurement requirements, that certification is a practical differentiator. 

Outside perspective, built in.

Our Advisory Board brings trusted voices into strategy and thinkingThese expert advisors challenge assumptions and keep a close eye on where the field is headed. 

Business Advisor & Faculty, Goldman Sachs 10,000 Small Businesses at LaGuardia Community College, CUNY

Hector Molina-Casillas

President & Chief Experience Officer, RL Gant Group; Adjunct Professor, New York University

Richard L. Gant

Program Manager, Emerging Talent Programs, CVS Health; Adjunct Faculty, Borough of Manhattan Community College, CUNY & Rutgers University

Joe Ginese, Ed.D., M.B.A.

Executive & Organizational Coach; Past Chief Operations Officer, Latino Justice

Silvia Orna Ladd, MA, SHRM-SCP

Associate Dean of Workforce Development, Kingsborough Community College, CUNY; President, Continuing Education Association of New York

Christine Zagari-LoPorto

Close the gap between your programs and their potential