Get your share of 36 million adult learners
BOUNCE builds the strategy and messaging that connect your programs to the people they were made for.
When you engage BOUNCE as your strategic partner, you work directly with the founding team from the first conversation forward.
BOUNCE’s edge is distinctly human. You’ll build a relationship with Ada, George, and a team of senior specialists who know this sector.
Get a clear picture of where your program stands.
“It was worth going out of our traditional marketing methodology to work with BOUNCE.”
“BOUNCE hit the nail on the head, from developing a fresh identity that carries meaning for our audience to getting all the technology right. We couldn't be happier.”
“From day one, Ada and George went above and beyond to steer us in the right direction.”
"George and BOUNCE understand how mission-driven organizations think. Rigorous, energizing, and exactly what we needed. I'd work with them again in a heartbeat."
"Working with BOUNCE shifted how we reach adult learners. Their expertise in audience strategy and persona development has been genuinely valuable, both the deliverables and the thinking behind them."
"Ada and team brought focus to help us create new branding and a new website. Within a year our member base doubled."
"BOUNCE’s process is collaborative, not just efficient. They ask smart questions, stay close to the work, and the result is always sharp, thoughtful, and built to last."
Choose the best way to work together, based on where you are in your growth journey.
Build the foundation that drives growth.
• Growth strategy and positioning
• Audience and market insights
• Messaging framework
• Growth roadmap
Execute your strategy with precision and purpose.
• Campaign strategy and creative direction
• Content built around adult learner decision-making
• Design and visual identity
• Digital and print production
• Media placement
Make BOUNCE an embedded extension of your team.
• Ongoing strategy and messaging refinement
• Active campaign strategy and creative direction
• Content and production support tied to growth priorities
• Regular check-ins on what’s shifting and what’s next
BOUNCE is a strategic growth firm that works exclusively with adult learning and workforce training organizations. We help those leaders and teams develop the strategy and messaging that connect people to exciting careers, while building the organizational growth that follows as a result of high-demand programs.
Most agencies lead with execution. BOUNCE leads with strategy. Before anything gets built, the foundation has to be sound. Your programs need to reach the right people, with the right message, at the right moment. Because BOUNCE works exclusively with adult learning and workforce organizations, our sector fluency is native so you don’t have to pay us to learn what you do.
Every engagement is led by Ada Rosales and George Rosales, our founders. Ada and George are supported by senior specialists with deep roots in workforce development and adult learning. Clients work directly with our founding team from the first conversation forward and are never handed off to junior staff.
BOUNCE is based in Queens, NY, with deep experience across public and private adult learning and workforce organizations throughout the region. We work with organizations nationally, including those navigating the distinct challenges of rural and upstate communities where program awareness, employer partnerships, and adult learner outreach require a different strategic approach.
Yes. We’re a Minority- and Women-owned enterprise certified with New York State and New York City. For public institutions navigating procurement requirements, our certification is often a meaningful factor.
With a conversation. Before recommending anything, we want to understand where the organization is, what’s working, and where the gaps are. For organizations that want clarity before committing to a full engagement, the Growth Readiness Assessment is a structured starting point at a flat fee of $2,500 – credited toward any project that begins within 90 days of completing the assessment.
Once we have a clear picture of where your strategy, messaging, and outreach stand, we can develop a prioritized set of recommendations for where to focus next. Some organizations move directly into a Growth Strategy Engagement. Others use the findings to build the internal case for a long-term partnership. There’s no obligation to continue with BOUNCE after the Assessment. The goal is clarity, not sales.
This is one of the most common scenarios among our trusted clients, who get support from centralized marketing teams inside their organizations. The in-house marketing teams we work with are often skilled and capable, but they’re typically not built for the adult learner audience or the specific pressures adult learning and workforce leaders navigate. BOUNCE works alongside internal teams, bringing the sector fluency and strategic depth that help them execute more effectively.
Fit is determined by readiness, not size. If leadership is committed to doing the strategic thinking, we can be a useful partner regardless of institutional scale.
It depends on the engagement. The Growth Strategy Engagement typically runs 8 to 12 weeks. Campaign and Communications Builds vary by scope. The Strategic Growth Partnership is an ongoing monthly relationship. Clear timelines are always developed before any engagement begins.
Based on scope, not hours. Before any engagement begins, the scope, cost, and expected outcomes are clear. Every dollar should be tied to a clear outcome.
