LaGuardia Community College, CUNY
Building a marketing model for the adult learner
Client
LaGuardia Community College, CUNY
COLLABORATION
Growth Strategy & Engagement, Campaign & Communications Build
Services
Brand identity, platform design, audience research, integrated campaign
Context
LaGuardia’s Adult and Continuing Education division serves one of the most diverse communities in the country. The team recruited BOUNCE to build a strategy that could reach new and growing communities across Queens with the same precision the college brings to its programs.
Strategy
We developed LaGuardia’s first structured adult learner marketing framework, which includes learner profiles, a journey-to-inquiry map, and a campaign strategy targeting specific cultural communities using Meta and Google ads.
Results
Cost per inquiry landed 49% below LaGuardia’s prior benchmark, proof that a more targeted strategy outperforms broader spend. The efficiency held because BOUNCE stayed ahead of creative fatigue: when the top ad’s CTR began to fade, a new variant launched and recovered performance within days, a pattern now shaping an always-on test-and-learn cadence for Phase 2
49%
Below Benchmark Cost Per Inquiry
1.92%
Blended CTR
7.9%
Landing Page Conversion Rate
“
It was worth going out of our traditional marketing methodology to work with BOUNCE.
— Sunil Gupta,
VP Adult & Continuing Education