Northwell
Getting an 85,000+ person workforce ready for enterprise-wide change
Client
Northwell
COLLABORATION
Growth Strategy & Engagement, Campaign & Communications Build
Services
Brand identity, platform design, audience research, integrated campaign
Context
Northwell needed a partner who could hold the strategic thread across a complex, 85,000+ – person organization – for one of the largest digital transformations in U.S. healthcare, including a major EHR rollout. Success depended on internal communication and upskilling being embraced. They relied on BOUNCE to develop positioning, branding, and an activation strategy to guide employees through a system-wide digital transformation.
Strategy
We developed Health & Harmony, a branded change management platform built around a simple idea: care teams function like a symphony, each person bringing distinct skills to a shared outcome. The framework gave leadership a consistent way to talk about change and skill-building across a workforce spanning dozens of sites — built to extend across future transformation initiatives, not function as a one-time campaign.
Results
The unified communications platform received universal praise from employees at every level within Northwell. Health & Harmony became the standing internal communications platform for Northwell’s digital transformation, with leadership now discussing its role in future organization-wide initiatives.
“
BOUNCE's process is collaborative, not just efficient. They ask smart questions, stay close to the work, and the result is always sharp, thoughtful, and built to last.
— Mark Cahill,
AVP, Marketing Operations, Northwell