New York Professional Advisors for Community Entrepreneurs
Turning impact into a story that moves funders
Client
New York Professional Advisors for Community Entrepreneurs (NYPACE)
COLLABORATION
Campaign & Communications Build
Services
Editorial strategy, copywriting, design, and layout
Context
NYPACE has a strong track record any funder would want to support. But their annual reports weren’t structured around what funders actually needed to see or how they used information to make decisions. Leadership wasn’t leveraging the report in development conversations or outbound work. The opportunity was to turn the annual report into a strategic asset that made their impact visible to the people making funding decisions.
Strategy
BOUNCE led the editorial strategy, copywriting, design, layout, and typography for the annual report. We established a donor-focused narrative arc and messaging hierarchy that worked for both skimmers and deep readers. We brought an organizational lens to how the report could function as an active development tool, shifting how NYPACE thought about the document’s role.
Results
The refreshed report activated leadership to use it differently in outbound and development conversations. It elevated NYPACE’s brand presentation enough that the organization is now applying this strategic approach to their entire communications function. The work also inspired new investments into their overall marketing, reflecting how funders and partners responded to the shift.
“
From day one, Ada and George went above and beyond to steer us in the right direction.
— Ibrahima Souare,
Executive Director, New York Professional Advisors for Community Entrepreneurs