Bounce Marketing & Consulting
KINGBOROUGH COMMUNITY COLLEGE, CUNY
BOUNCE SHOWS JOB-SEEKERS THE VALUE OF EDUCATION
OVERVIEW:
The Continuing Education and Workforce Development team at Brooklyn’s Kingsborough Community College (KCC) were looking to help their potential students visualize their career pathways options.
By combining the most relevant information about KCC’s workforce programs and aligning it with the latest data about job sectors and career opportunities, we provided KCC with an interactive tool to more effectively advise potential students about their education and career goals.
What BOUNCE does:
- Brand strategy
- Creative direction
- Copywriting
- Graphic Design + illustration
- Logo and visual identity
- Information architecture
- Web design and production
BRAND STRATEGY AND DEVELOPMENT
Solutions:
BOUNCE worked with KCC to brand their program “Future InSight” and developed personas, customer journey maps, and a fresh customer experience.
We brought it to life with a full visual identity, website, and an email and social media campaign to engage students and community partners.
ICONS
